ACL-ITTC-DM-01: Fundamentals of Digital Marketing
(Contact us for a detailed course brochure)
Course Description
This course teaches about some of the different digital marketing strategies and techniques that are available for businesses to use. On this course you will explore what digital marketing is, why it is important and look at some digital marketing strategies including display advertising, pay per click advertising, search engine optimization and email marketing. You’ll also explore how you can use social media to create and develop your brand, as well as some of the tools that can help as you do so. Finally, you’ll learn how web analytics skills can help you to continually improve your product or business.
The course will also cover all the aspects of the Google’s digital marketing course which will enable participants to enroll for the final examination and obtain Google’s Fundamentals of Digital Marketing Certificate. The training course will be a combination of PowerPoint presentations and interactive sessions.
Course Content
• Module 1 – Introduction to Digital Marketing
• Module 2 – Build Your Web Presence
• Module 3 – Search Engines
• Module 4 – Email Marketing
• Module 5 – Affiliate Marketing
• Module 6 – Social Media Marketing
• Module 7 – Content Marketing
• Module 8 – Mobile Device Marketing
• Module 9 – Build a Simple Website with WordPress
• Module 10 – Web Analytics
Learning Level
Introductory to Intermediate
Who Should Attend
Anyone with an interest in practicing as a digital marketer or business owners seeking to improve sales of their products or service through digital marketing.
Pre- requisites
- Qualification: SSCE and above
- Basic Knowledge of Computing
- Working Laptop or Smart Phone with Internet Connectivity
Course Cost
N75,000 per participant (offline) and N60,000 per participant (online)
Duration
6 weeks (3hrs per day, 2 times per week)