ACL-ITTC-DM-02: Digital Marketing for Business Owners
(Contact us for a detailed course brochure)
Course Description
This course introduces participants to the different digital marketing strategies and techniques that are available for businesses to use. The course is targeted at business owner with busy schedules who will like to have an appreciation of how digital marketing can help their businesses. It will also teach some essential aspects of digital marketing including social media marketing and content marketing that can be directly done by business owners in the absence of a dedicated digital marketer.
Course Content
• Module 1 – Introduction to Digital Marketing
• Module 2 – Social Media Marketing
• Module 3 – Content Marketing
• Module 4 – Web Analytics
Learning Level
Introductory
Who Should Attend
Anyone with an interest in practicing as a digital marketer or business owners seeking to improve sales of their products or service through digital marketing.
Pre- requisites
- Qualification: SSCE and above
- Basic Knowledge of Computing
- Smart Mobile Phone or Laptop with Internet Connectivity
Course Cost
N25,000 per participant (offline) and N20,000 per participant (online)
Duration
2 weeks (3hrs per day, 2 times per week)